Moneybarn has been named Best Brand at the Lending Awards 2020 for the first time.
The award recognises Moneybarn’s development of the look and feel of the brand, as well as building brand awareness among potential and current customers.
This is a great accolade for the organisation as the Lending Awards not only covers the vehicle finance industry, but mortgage, commercial and alternative lending industries. These awards felt more prestigious this year as they have recognised outstanding achievement in a year where all lenders have been working under exceptional pressure combatting customers financial strains caused by Covid-19.
Moneybarn rebranded in September 2019 and since then have worked to reshape the brand to align with the wider Provident Financial Group Blueprint, as well as developed multiple successful ways to promote the brand externally to target key audiences. Points of measurement are key to any marketing campaign, using these metrics to monitor the impact of campaigns is integral to Moneybarn in developing their brand for the future.
Through developing new ways of promoting the Moneybarn brand, brand awareness has doubled in under a year. Moneybarn in 2020 sponsored a local schoolboy to follow his racing dream as well as partnered with the Professional Darts Corporation to sponsor their notable roadshow event, Premier League Darts.
Moneybarn will continue to develop their brand and better their brand awareness amongst key audiences by being creative and targeted with their approach.